Is Instacart Worth It? A Complete Guide

In a world where every minute counts, grocery delivery services like Instacart have transformed the way we shop. Imagine skipping crowded aisles and long checkout lines, while your favorite groceries arrive right at your doorstep. Sounds great, right? But before you hit that order button or sign up as a shopper, it’s important to ask: is Instacart really worth your time and money? 

Whether you’re looking to simplify your shopping routine or earn extra income on your own schedule, this guide breaks down the real deal behind Instacart — so you can decide if it’s the right fit for you.

Quick Facts About Instacart Membership and Service

• Subscription cost: $9.99 per month or $99 per year for Instacart+
• Delivery perks: Free delivery on orders above $35 with membership
• Minimum order: $35 to qualify for free delivery
• Rewards: Earn 5% back in credits on qualifying purchases
• Gift card option: Yes, gift cards can be purchased and redeemed
• Family sharing: Supports family accounts for shared access
• Coverage: Available throughout the U.S. and Canada
• Reach: Serves more than 14,000 cities nationwide

What is Instacart?

Instacart is a leading grocery delivery and pickup service that connects customers with a wide range of local stores. Instead of spending time physically going to the supermarket, you can conveniently shop for thousands of products online through the Instacart website or app. Whether it’s fresh produce, household essentials, or specialty items, Instacart lets you add everything to your virtual cart from multiple stores in your area.

Once you place your order, a personal shopper picks your items and either delivers them straight to your doorstep or prepares them for curbside pickup—whichever you prefer. This service is designed to save you time and hassle, making grocery shopping easier and more flexible, especially for busy individuals, families, or anyone who prefers to avoid crowded stores.

What is Instacart+?

Instacart+ is an optional subscription membership that enhances your shopping experience with extra benefits. For a monthly fee of $9.99 or an annual fee of $99, members enjoy perks like:

• Free delivery on orders over $35, which helps you avoid extra delivery charges
• Reduced service fees, making your orders more affordable
• Exclusive member-only deals and promotions, so you can save more on your groceries
• 5% credit back on eligible purchases, which adds value over time

If you find yourself ordering groceries frequently, Instacart+ can offer substantial savings and a smoother experience by cutting down the additional fees associated with regular Instacart orders. It’s designed for shoppers who want convenience without worrying too much about extra costs.

How Does Instacart Work?

Instacart makes grocery shopping straightforward by combining the convenience of online ordering with personalized service from local shoppers. Here’s how the process unfolds:

1. Place Your Order

You start by visiting the Instacart website or opening the Instacart app on your phone. From there, you can browse thousands of products available at multiple online grocery stores near you. Whether you prefer national chains or local markets, you add the items you want to your digital cart. You can shop across different stores in one order, which saves time and effort.

2. Choose Delivery or Pickup

Once your shopping list is ready, you select your preferred service—either home delivery or curbside pickup. For delivery, you can schedule a convenient time or opt for same-day delivery, often within just a few hours.

3. Personal Shopper Picks Your Items

After your order is confirmed, an Instacart shopper is assigned. This shopper heads to the store to handpick your groceries carefully, ensuring fresh produce and correct items. If something is out of stock, they might contact you for substitutions or choose the best alternative based on your preferences.

4. Order Delivery or Ready for Pickup

If you choose delivery, the shopper brings your groceries directly to your doorstep. If you select a pickup, your order is prepared, and you simply pick it up at the store without having to shop yourself.

5. Payment and Tipping

You pay for your order, including any delivery or service fees, through the app or website at checkout. After delivery, you can tip your shopper directly within the app to reward good service.

How Much Does Instacart Cost?

The price you pay to use Instacart varies depending on how often you shop and whether you choose to subscribe to their membership plan. Keep in mind that even with a membership, there are still service fees and tipping to consider.

Costs for Non-Members (Standard Users)

Anyone can use Instacart without signing up for a membership. However, if you go this route, you’ll likely face higher charges, including:

• Delivery fees applied to every order
• Service fees that fluctuate based on your location and the size of your order

Instacart+ Membership Pricing (For Frequent Shoppers)

If you find yourself ordering groceries regularly, the Instacart+ subscription might be a better fit. The membership options include:

• $9.99 per month, or $99 for an entire year
• Free delivery on orders that total $35 or more
• Lower service fees on every order, helping reduce the overall cost
• A free trial period for new members to test out the benefits

Additional Fees You Should Know About

Regardless of membership status, some extra fees can apply depending on specific circumstances, such as:

• Long-distance delivery fees when your order requires a trip longer than 30 minutes or involves tolls
• Priority fees if you want your groceries delivered faster than usual
• Convenience fees for late-night orders or ultra-quick 30-minute delivery windows
• Local taxes based on your area regulations
• Tips for your shopper, which go entirely to them

What Does Instacart+ Include?

If you shop for groceries with Instacart more than a couple of times each month, subscribing to Instacart+ can be worthwhile because of the savings and conveniences it offers:

• Free delivery on all orders above $35, which can save you between $3.99 and $9.99 per delivery depending on your location and delivery speed. Service fees still apply but are generally lower.
• Discounted service fees that help reduce the usual extra charges on every order.
• Shop at multiple stores in one go without paying multiple delivery fees, as long as each store’s order meets the $35 minimum.
• Flexible delivery options, including not just groceries but also alcohol and flower deliveries through the app, giving you more choices in one place

Is Instacart Worth It for Customers?

Instacart offers a convenient way to get groceries delivered without leaving your home, but whether it’s worth it depends on your priorities and shopping habits.

Benefits of Using Instacart

• Convenience: One of the biggest advantages of Instacart is how it saves you time. Instead of navigating crowded stores and waiting in long checkout lines, you can order everything online and have it delivered directly to your door.
• Access to Multiple Stores: Instacart connects you with several local grocery stores, supermarkets, and specialty shops. This means you can shop from different places in one order, all from the comfort of your home.
• Flexible Delivery Options: You can choose same-day delivery for urgent needs, schedule your delivery for a specific time, or opt for curbside pickup if you prefer to collect your groceries yourself.
• Instacart+ Membership Perks: For frequent shoppers, the Instacart+ membership offers free delivery on orders over $35, reduced service fees, and exclusive deals, which can make regular use more affordable.

Drawbacks to Keep in Mind

• Service and Delivery Fees: Instacart charges fees that vary by location and order size. These fees can add up quickly, especially if you place smaller orders or use the service sporadically.
• Higher Product Prices: Some items on Instacart can cost more than their in-store equivalents. Markups on prices are common as stores and Instacart adjust pricing for delivery.
• Limited Control Over Substitutions: If an item is out of stock, your shopper might substitute it with a similar product without getting your approval first, which can sometimes lead to unwanted surprises.
• Delivery Availability: Instacart doesn’t serve every area equally. Some locations might have limited store options or slower delivery times, which can affect your overall experience.

When Does Instacart Make Sense for You?

If saving time and avoiding the hassle of grocery shopping is more important than minimizing costs, Instacart can be a valuable service. The Instacart+ membership especially benefits those who shop at least once or twice a week and want to reduce delivery fees. For occasional users, however, the combined fees might outweigh the convenience.

Is Instacart Worth It for Shoppers?

For those considering becoming Instacart shoppers to earn money, there are several factors to consider before jumping in.

Advantages of Being an Instacart Shopper

• Flexible Hours: Instacart allows you to work when it fits your schedule. You can choose to shop and deliver part-time, full-time, or just occasionally.
• Potential Earnings: Depending on your location, the number of orders you complete, and customer tips, many shoppers report making between $15 and $25 per hour.
• Easy to Get Started: The sign-up process is straightforward, and once approved, you can quickly start receiving orders to fulfill.

Challenges and Downsides

• Income Variability: Your earnings can fluctuate significantly based on how many orders are available, customer tips, and local demand. This unpredictability can make budgeting difficult.
• Out-of-Pocket Expenses: As an independent contractor, you’re responsible for your transportation costs, phone bills, and any other expenses related to completing orders.
• Job Stress: Shoppers must be accurate and efficient to ensure customers receive what they ordered. Handling substitutions, time pressure, and occasionally dissatisfied customers can be challenging.
• Lack of Benefits: Instacart shoppers generally do not receive employee benefits such as health insurance, paid time off, or retirement plans.

Should You Become an Instacart Shopper?

If you’re looking for a side gig with flexible hours and don’t mind the uncertainty and costs of gig work, Instacart can be a reasonable option to earn extra income. However, it is not typically reliable as a full-time, steady income source. Many shoppers use it to supplement other earnings or for temporary work during busy seasons.

How to Save Money Using Instacart

While Instacart offers convenience, the costs can add up quickly if you’re not careful. Here are some smart tips to help you keep your grocery bills in check when using Instacart:

• Spend at Least $35 Per Order: If you have an Instacart+ membership, orders over $35 qualify for free delivery. To avoid delivery fees, try to combine your shopping into larger orders instead of multiple small ones.
• Watch for Instacart-Exclusive Promotions: Instacart regularly offers special deals and discounts available only to users through the app or website. Keep an eye out for these promotions to save money on your favorite products.
• Compare Prices Before You Buy: Sometimes the prices on Instacart can be higher than those in your local stores. Take a moment to compare prices in the app with what you’d pay in-store to ensure you’re getting the best deal.
• Use Instacart+ Only If You Order Frequently: The membership fee for Instacart+ makes sense if you use the service multiple times a month. For occasional shoppers, the cost of the subscription may outweigh the savings from free delivery and reduced fees.

Real User Experiences and Insights about Instacart

Instacart holds an average rating of 1.2 / 5 on Trustpilot, with many reviewers praising its convenience but also noting delivery delays and customer service issues. Reading through these reviews can give you a balanced view of what to expect when using Instacart.

Customer feedback about Instacart is mixed but insightful, highlighting both the convenience it offers and some areas where it falls short. Many users find the service invaluable for busy lifestyles, especially for families, seniors, or anyone needing quick grocery delivery.

What Customers Appreciate

• Timely and Well-Packaged Deliveries: Many customers report that their orders arrive fresh and on schedule. Proper packaging and attention to detail by shoppers often enhance satisfaction.
• Convenience Factor: The ability to shop from multiple local stores in one seamless online experience saves significant time and effort. Attentive shoppers who communicate clearly are frequently praised.
• User-Friendly App: While the Instacart app scores around 3 out of 5 in user ratings, many customers benefit from tips and tutorials that help them navigate the platform smoothly.

Common Issues Raised

• Delayed Deliveries: Late orders remain a common complaint, sometimes disrupting customers’ schedules.
• Incorrect or Substituted Items: Receiving wrong or unexpected substitutions without prior consent can lead to disappointment.
• Customer Service Challenges: Slow or unhelpful responses to complaints are frequently reported, impacting overall trust in the service.

Tips to Enhance Your Experience

• Leaving clear notes for shoppers can help reduce substitution errors.
• Planning orders ahead of time instead of last-minute shopping helps ensure availability and timely delivery.

Alternatives to Instacart: Other Grocery Delivery Options

While Instacart is a popular choice, several other grocery delivery services offer different features, pricing, and store options. Each of these alternatives comes with its own pricing structure, delivery areas, and store partnerships, so it’s worth comparing them based on your location and shopping preferences.

Exploring these alternatives can help you find the best fit for your needs.

1. Amazon Fresh

Amazon Fresh is available to Amazon Prime members and offers a wide selection of groceries, household items, and fresh produce with fast delivery options. It integrates seamlessly with your Amazon account, making shopping easy if you’re already a Prime user.

2. Walmart Grocery Delivery

Walmart offers grocery delivery and curbside pickup with competitive prices and a broad product range. Their delivery fees are generally low, and many customers appreciate Walmart’s in-store prices.

3. FreshDirect

FreshDirect specializes in fresh, high-quality groceries with a focus on local produce and specialty items. It serves select metropolitan areas and offers scheduled deliveries with customizable options.

4. Peapod

Peapod is an online grocery delivery service operating in select U.S. markets, offering a wide selection of groceries and household products. They provide flexible delivery windows and weekly specials.

Conclusion

Instacart offers undeniable convenience, making it a solid choice for many customers who prioritize time-saving over cost. The Instacart+ membership enhances the experience for regular users, making it more affordable in the long run. For gig workers, Instacart provides flexible earning opportunities but comes with typical gig economy challenges.

If you seek convenience, Instacart is worth trying. If you’re price-sensitive or shop infrequently, weigh the fees carefully. For shoppers, it can be a good side hustle, but manage expectations about income stability.